Viral E-mail Marking Practices Used In SEO
SEO and e-mail marketing both are very different, the SEO is mainly related with increasing the rank of a website in search engine result page of leading search engine like Google, Bing, Yahoo etc, Ask and other. Whereas e-mail marketing is related with sending sponsored mails to the related users for achieving good ROI. Now a black hat SEO and number of spammers are using e-mail marketing to achieve there goal. The black hat SEO mainly send lucrative message to the user through e-mails to access there sponsored site which benefits them to increase site ranking. By this way users neither get harm nor get much benefited. On the other hand spammer uses this technique to spread threat for causing issues in users PCs. And thus a new term ‘Viral E-mail Marketing’ emerges here.
Such viral e-mail messages are sometime get harder for the user as they contain malware program which creates problem with the PC. The malware may be of different category such as Browser Hijacker, Adware, Rootkits, Trojan, Worm and many other. Presence of single threat in PC leads to great loss. User may not able to perform there single activity smoothly. Such threats are responsible to track different informations from PC and to change various important setting including running application. So, users be aware from viral e-mail marketing. If infected with malware, their removal are are mandatory.
There are number of marketing channel available such as social media, online advertising, telemarketing, database marketing, search marketing and mail marketing. But now day e-mail marketing is performing a leading role as it has occupied approx 15% of online advertising and marketing. Because of this reason it becomes one of the favorite method of advertising for the black hat SEO and spammers. To achieve a successful viral campaign they uses number of technique, some of them are discussed below:
1. Capturing contact information: For turning e-mail marketing more viral they gather e-mails from different source and thus send them required mail.
2. Message with free Offers: To lurk user gives offers different offer for a short time period.
3. Incentive on Sharing: To involve user in camping they reward user in different ways. Commonly used tools are Viral Friend, Generator, OministarTell, Tell a Friend Pro.
4. Deliver messages in different form of media: Also send messages in different form like video, ppt and other.
5. Offering great prize: Also offer great prize to the subscriber who invite more people to take advantage of the camping.